Lindsay Holden and Britta Chatterjee, co-founders of Odele Beauty

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 26 May 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Female founded, owned, and operated, Odele was created by Lindsay Holden, Britta Chatterjee, and Shannon Kearney, with the mission of uncomplicating and democratizing the beauty space. With the co-founders’ extensive experience in retail, marketing, and manufacturing, Odele brings clean, premium, and inclusive haircare products to families nationwide via one of the most trusted retailers, Target. Intending to streamline haircare, Odele provides a selection of nine products, categorized by color, with both researched-backed benefits and hair type sustainability marked on the packaging, making navigation between regimen options clear and easy. In this episode, host Ekta spoke to two of the three founders, Lindsay Holden, and Britta Chatterjee. Lindsay is a retail professional and sales savant with over 15 years of experience; the past eight years serving as a Senior Buyer for Target corporation. She’s led multiple cross-functional teams to develop merchandising strategy, product development, promotional strategy, and much more. She has also run P&Ls across both brick and mortar and online businesses. A consummate marketer, Britta has spent the last 15 years of her career across six different industries in both manufacturing and retail including Target and General Mills, working to build brands, restructure broken businesses, and find new revenue streams. For the past five years, she has focused on helping brands within the beauty space re-define their strategies through the lens of the consumer.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support Support the show

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Transcript

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0:00.0	Hi guys, welcome back to skincare and I'm super excited today because I have been loving
0:09.0	this hair care line. I mean, I'm always looking for good hair care and I found it. So without
0:14.0	further ado, I want to introduce you guys to the founders of Odell Hair Care Lindsay Holden
0:20.0	and Brita Chatterjee. So welcome to show Lindsay and Brita. I'm so excited that you guys are here.
0:26.0	Thank you. We're happy to be here.
0:29.0	I would love to get started and talk about how you guys met and how Odell came about.
0:36.0	Maybe Lindsay, you can get us started.
0:39.0	Sure. Well, we're actually, there's another co-founder as well. Her name is Shannon and she didn't join us today.
0:47.0	We all, we, Brita and I actually go way back. We met about 10 plus years ago in business school
0:56.0	and have been plotting what to do on our own terms ever since. So both went on to gain some amazing experience.
1:08.0	We're based in Minneapolis. And I went to Target for a while. Brita was that general mills,
1:16.0	always in merchandising, CPG, the brand world. And it was when Brita moved to start consulting for some
1:27.0	independent companies that she ended up meeting Shannon, who is the operations arm of our business.
1:33.0	That's awesome. Yeah. Have anything to add to that?
1:36.0	No, I mean, that's pretty accurate. We kind of, I, I bounced around quite a bit ever since grad school.
1:42.0	And when I left general mills and then I went to Target and I actually left because I became a mom and I was like, I can't handle this.
1:50.0	And Lindsay and I actually first started, we took a pass at starting a baby gear company.
1:58.0	And just really wanted something that was simple and beautiful. And everything just kind of spun state,
2:04.0	staying in the beauty industry meeting Shannon. And it all just really came together kind of over nap time, actually.
2:10.0	Wow. I mean, I love that that you guys actually went to business school together. That's really cool.
2:15.0	Yeah, I'm realizing now that it was over 10 years ago.
2:18.0	Yeah, we're going to do that out loud. You look the same.
	...

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