Alex Snodgrass: Founder of The Defined Dish and SideDish

Second Life

Who What Wear

Business, Careers, Society & Culture, Arts, Fashion & Beauty, Personal Journals

4.8 • 3K Ratings

🗓️ 28 November 2022

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex Snodgrass, the brilliant recipe developer behind The Defined Dish, has built an impressive multi–revenue-stream culinary business from the ground up. In addition to her 700,000 followers on Instagram, she’s published two New York Times best-selling cookbooks—The Defined Dish, and The Comfortable Kitchen—and, most recently, launched a multipurpose dressing collection called SideDish. But back before she followed her calling within food, she actually spent years as a real estate agent. Tune in to hear what it took for her to take the plunge to turn her side hustle into a bona fide culinary hit.

Transcript

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0:00.0	I'm Kat Sadler and it sure is a beautiful day.
0:04.3	After such a bleak year, it's time for some joy and I cannot wait for you to hear my
0:08.7	fresh and fun new show.
0:10.9	I crack open about mom life, relationships, wellness and beauty, all the things.
0:16.3	Plus, I have provocative conversations with some of the most fascinating and famous
0:20.4	bases in pop culture.
0:22.2	I'm here to lift you up and make you think.
0:25.0	Check out, it sure is a beautiful day with me and you every Tuesday.
0:38.8	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear and
0:44.9	this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:50.4	We're talking about their work journeys, what they've learned from the process of setting
0:54.7	aside their doubts or fears and what happens when they embark on their second life.
1:00.4	Today on the show, I'm speaking with Alex Snodgrass or as you may know her from Instagram,
1:07.0	the brilliant recipe developer and content creator who is responsible for the defined dish.
1:14.2	Alex started her food blog in 2015, sharing simple, healthy recipes that were largely inspired
1:21.3	by the whole 30 program.
1:24.0	She sent her Instagram to over 700,000 followers and published not one, but two New York Times
1:31.7	bestselling cookbooks, The Defined Dish, and The Comfortable Kitchen.
1:37.6	Most recently, however, Alex has just embarked on a new facet of her culinary career by
1:43.7	launching a product line aimed at further empowering and inspiring her community to make
1:49.5	meal time more enjoyable, nutritious, and easy to prepare.
1:54.1	Day viewing this November, Side Dish is a multi-purpose dressing collection filled with
	...

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