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Your Brand Amplified

Alex Sanfilippo: How to Use the Power of Podcasting for Entrepreneurs

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0132 Ratings

🗓️ 6 January 2022

⏱️ 26 minutes

🧾️ Download transcript

Summary

About Alex:
I started my first business at the age of 10. I began selling used golf balls in my neighborhood and realized that I enjoyed generating sales and keeping track of profit margins. (Yes, odd for a 10-year-old!)

Fast forward to my late teen years, and I launched a technology company that created virtual tours of properties listed for sale on the MLS. I fell in love with real estate and decided to invest as soon as I turned 18. REI was a short-lived career choice due to the 2007 – 2009 recession. (Yes, I lost a TON of money.)

I pivoted to an industry that was thriving during the recession years.

I got my foot in the door (Thanks, dad!) at an aerospace company. I was a part-time receiving clerk who broke down boxes and took out the trash. (Humbling for a guy who was on the way to the Forbes 30 under 30 list!)

I discovered a passion for aerospace and corporate business. I worked my way up in the industry and eventually became a senior executive in a large publicly traded aerospace organization.

After 15 years, I decided to return to my first love of entrepreneurship. Here is some of what I've done (Note: I started working on some entrepreneurial ventures three years before leaving aerospace.)

I got into a lot of fun things. Including building a globally ranked Christian multi-author blog (DailyPS.com) with more than 130 writers creating daily content. I did some web design. I traveled all around the USA, speaking at conferences. I was coaching people wanting to start their own businesses/side hustles.

I loved coaching. It inspired me to launch my podcast, Creating a Brand. (Now a top 20 entrepreneurship podcast on Apple!)

This finally brings us to the present day. On March 10th, 2020, I had the idea for PodMatch.com. On June 15th, 2020, we launched it into early beta. (Bootstrapped, lean SaaS startup!)

On September 27, 2021, we launched our second podcasting software, PodcastSOP.com.

I now spend my time adding value to people's lives by being a guest on podcasts!

We're happy you're here! Like the pod?

  • Follow us on all socials at @amplifywithanika and @yourbrandamplified
  • Leave a review on Apple Podcasts
  • Visit our website
  • Connect with us at anika@yourbrandamplified.com
  • Join me on PodMatch to start your own journey as a podcast guest!


Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

0:07.2

brands to learn their stories, what makes them tick, and tips and tricks that make a difference. To find out more, point your browser to

0:18.0

www. PR Incubator.com or look us up at Anica Jackson PR.

0:28.5

Welcome to another edition of your brand Amplified.

0:31.4

I am so excited to be here today. I'm your host

0:33.6

Anika Jackson and I'm here with Alex San Felipeo. Alex, how are you?

0:38.0

Anaka, I'm doing so good. Thank you so much for having me on the show.

0:41.0

Absolutely. I was just telling you before we started

0:44.0

how much your platform has helped me with my podcast.

0:47.8

And I'd love for you to introduce yourself

0:49.5

to our guests, talk about what you do.

0:51.8

And I think it's really important because not everybody

0:54.8

realizes that they should be doing what you're going to talk about and so I'm just

0:58.9

going to tease it out there and then let you talk.

1:01.0

First off your brand amplified I just want to let you all know

1:04.5

Anika just made my my day right before we got started just said some really

1:07.5

kind things about the the work that I'm doing and I'm in a new startup it's called

1:12.3

Podmatch is the name of the website which is simply put it's a service that connects podcast guest and host together for interviews. Think about like Tinder but for podcast interviews basically is kind of what we've created here and like

1:23.8

anyone who started a business it is your baby so when someone calls it ugly

1:27.3

it's offensive when someone says something really nice you're like oh that just made my day

1:30.3

so Anika thank you for again for making my day this This is what I devoted my time to is just is podcasting and really serving the

1:36.0

podcasting industry on both sides of the mic. Really important to me to help independent

...

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