Tim Fitzpatrick: How to Make Marketing Less Complicated
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 6 February 2022
⏱️ 28 minutes
🧾️ Download transcript
Summary
About Tim Fitzpatrick, Rialto Marketing:
I am an entrepreneur/business owner with expertise in marketing and business growth. I have 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served me well in operating and managing a wholesale distribution company I co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.
Since then, I've had failures and successes that have been valuable learning experiences. I started Rialto Marketing in 2013 and have been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.
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Transcript
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| 0:00.0 | Welcome to your brand amplified, the podcast where we interview marketers, publicists, and |
| 0:07.2 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. To find out more, point your browser to |
| 0:18.0 | www. PR Incubator.com or look us up at Anica Jackson PR. |
| 0:27.0 | Welcome to another episode of your brand amplified. |
| 0:30.1 | I'm your host, Anica Jackson, |
| 0:31.7 | and I'm so thrilled to be here with Tim Fitzpatrick from Yalto Marketing. Welcome, Tim. |
| 0:36.5 | Anika, thanks so much for having me. I'm excited to chat today. |
| 0:40.0 | Awesome. I love talking to other marketers and finding out first of all your story, you know how you got into marketing what your career path has been and then getting your golden nuggets, as you say, and as you said in some of your words to me before, |
| 0:57.1 | most people overcomplicate marketing. And so I'm really excited to dive in and talk through this stuff with you. But first, please tell us more about who you are. |
| 1:06.7 | Absolutely. So I'll try to make a longer story short. |
| 1:12.3 | I, so in college, I was a math major I had no idea what the hell I |
| 1:16.0 | wanted to do but I was great at math and figured whatever I do math is |
| 1:21.4 | involved in all kinds of things so it'll serve me well and it has but when I graduated I ended up getting involved in a wholesale distribution company so my dad had been an entrepreneur He was a manufacturer's rep for a long time and a couple years before I graduated he started a wholesale distribution company that was related to his rep company. |
| 1:43.0 | He was in Consumer Electronics, sold home theater equipment. |
| 1:46.0 | And when I graduated, I still didn't know what I wanted to do. |
| 1:50.0 | My dad had no full-time employees in the distribution company at that point. It was being |
| 1:55.3 | serviced through employees from the Rep company and I knew he needed help and so I said, hey dad, |
| 2:00.5 | let me work for you for the summer help you out it'll give me some time to kind of figure out what I want to do land on my feet |
| 2:08.6 | and he said yeah absolutely I think a great idea awesome so I started working for him I was the first full-time |
| 2:14.8 | employee in the distribution company I was shipping I was receiving I was doing |
| 2:19.5 | sales everything I was paying those yeah I was doing everything you You know, it was like a, yeah, I was switching all kinds of hats and after three months I was hooked. |
| 2:29.5 | I like, I loved the product, what we were selling, |
... |
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