Our guests on the Sound of Young America this week have been telling stories, telling their

stories, but it's useless to tell your story if no one's listening.

That's where the internet comes in.

When we first met my next guest, Alex Black, he was a satirist, a comedy writer.

He was contributing comedy pieces to the Sound of Young America.

But in the past five years, since the last time we spoke with him, he's transformed himself

into a web guru.

His website, a bajillionHitz.biz, is a compendium of vital information about what he calls

jacking your strat.

It's been featured in New York Magazine, the Daily Beast, TechCrunch, Fast Company, the

Village Voice, and even in an internal memo from Gawker Founder Nick Denton.

I talk to Alex Black about how you can jack your strat, and we put together this power smash,

a vital internet information.

Alex Black, welcome to the Sound of Young America.

Thanks a lot, Jesse.

It's great to be here.

Let me ask you this.

So much web strategy is about building connections, developing a network.

Once you've done that, where does the money come in?

Well, you know, to be really jacking your strat, you've got to be watching a few key metrics,

and you've got to be able to just have a top level drill down, look at what your comprehensive

footprint is on the internet.

...