AI Won't Destroy Jobs, It Will Create A Labor Shortage
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 27 January 2026
⏱️ 18 minutes
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| 0:00.0 | There's a narrative right now that says AI is going to destroy jobs. |
| 0:03.4 | Do you think AI is going to destroy jobs? |
| 0:05.9 | Or maybe you can take the other side, do you think AI will create a labor shortage? |
| 0:10.2 | I think AI is going to create a labor shortage on the high end, white collar jobs. |
| 0:17.8 | I think AI will create, uh, uh, will reduce jobs on blue collar, like flipping a burger. |
| 0:28.0 | So check this out. So remember Grock, the one with the Q, the one that sold for 20 billion to NVIDia? |
| 0:34.3 | Okay. Yeah, yeah, yeah, okay. So the chip company. Yeah, the chip company. So Jonathan Ross. TPUs, right? They did TPs. I don't know they did TPs. It's some type of chip. Okay. So the chip company. So Jonathan Ross, right? They did |
| 0:38.7 | TPS. I don't know if the TPs. It's some type of chip. It's an AI chip company. I don't know about TPUs. I don't think they did TPS. But Jonathan Ross, founder CEO of AI chip company, Grock, offers a contrarian view. AI won't destroy jobs. It will create a labor shortage. He outlines three things that will happen because of AI. |
| 0:54.1 | Number one, deflationary pressure, meaning that this, this water bottle over here, your water bottle over there is going to cost less. |
| 1:01.1 | Your housing is going to cost less. |
| 1:02.8 | Everything is going to cost less because you got robots, you know, farming coffee more efficiently, |
| 1:07.2 | building things more efficiently, building your homes and all that, right? |
| 1:10.1 | So people are going to need less money. That's number one. Number two, people will opt out of the economy. This one's interesting to me. People are going to work fewer hours. They're going to work fewer days a week and they're going to work fewer years. They're going to retire earlier because they're going to be able to support their lifestyle working less. Number three, entirely new jobs and industries will emerge. Jonathan points the history as evidence. If you look at 100 years ago, 98% of the workforce in the United States was in agriculture. When we were able to reduce that to 2%, we found things for the other 98% of the population to do. So the jobs that are going to exist 100 years from now, we can't even contemplate. So software developers didn't exist a century ago. |
| 1:46.1 | Influencers didn't exist a century ago. |
| 1:48.3 | So his conclusion is deflationary pressure, workforce opt-outs, and new industries. |
| 1:52.6 | We can't yet imagine what can combine to create one outcome. |
| 1:55.2 | We're not going to have enough people. |
| 1:57.4 | So I think him and I are saying the same thing because I believe you're going to have all this |
| 2:01.7 | new demand for jobs, but jobs like flipping a burger or putting fries in oil, I think those will be |
| 2:07.6 | automated, just like how agriculture doesn't need as many people because machinery really change |
| 2:13.0 | how we do agriculture and technology, right? It's made it so much more efficient. I think the same thing's going to happen with, do you really need someone to sit there and mow a lawn, or can a lawnmower just use a laser, detect everything, and mow it itself, and then that person who used to mow lawns will have to go find a new skill. I think people get to work on what they want to work on. That's what I think is going to happen. More or less, because if the base level money is taking care of and there's a lot of abundance. But wait, how is the base level of money going to be taking care? Because if you have robots doing everything for you, they're creating all the abundance. And we're talking about not even just universal basic income, but more of universal people are, you know, I don't know about universal high income, yeah, universal high income, not universal wealth. |
| 3:07.5 | I would say universal high income because we have like, look at the robots right now doing the work for us, like the Waymos and all that. We're going to, the costs are going to come down to such a low level where everyone's going to be at a pretty prosperous level. I don't know if I... That's what I believe. Yeah. |
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