We're going to start off with 10 ways AI is actually changing marketing, not hype.

And get this, this came from Claude again.

So, Neil, if you're to jump off this topic right now, here, let me just kick it off first.

Number one, for 10 ways how AI is is actually changing marketing, not hype,

AI fluency is now becoming a non-negotiable at companies, meaning that our company, for example,

for single grain, we want people to be proficient, not just with using chat chept, but they need

to be good with Claude code within the next six months or so.

And we even think six months is too long because of how powerful it is now.

It's a major step change from how things were when first like chat chpd came out. Now you're able to build anything. So like Neil and I were talking over the weekend and he just had an idea about something he was doing. And I was like, oh, I'm just going to try to build it. And I built it out and literally it is a very useful, I'll just say it's a very useful tool that me as a non-coder can build.

So we're trying to give these powers to everyone.

And another thing I'll add, I actually did this over the weekend.

This is, I think, I don't know if we talked about this on Friday, but my team told me it would

take about a week to get something done for a programmatic SEO on my website. Did I tell you about this or no? Okay. So I've been wanting to target these programmatic keywords for quite a while, right? So it's been probably eight to 12 months or so, and we still haven't been able to do it. So I asked one of our guys and he's like, next Friday. I was like, Friday's actually pretty fast, but F that, I don't wanna wait till Friday. So you know what I did? I opened up, I opened up AI. I opened up madness actually to do this. And it basically did $45,000 of work for me in less than an hour. Okay, it did the keyword research, it created the content briefs. It copied the templates we have from my programmatic pages already.

And then it gave me two examples first. And I said they look good and it cranked out the rest, right? And then I was like, you know what? I got 150 done on Friday. I did another 450 over the weekend. So I got 600 done. Okay. So this is no knock on him. It's more so to say that he has the power to do this.

He was just very busy.

But if I can do this. He was just very busy.

But if I can do this as one person,

this is why AI Fluency is now non-negotiable.

Because imagine how much power your entire organization

is going to have if they can do this.

Yeah.

Another way AI has changed marketing is data analytics.

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