So these are 10 SEO lessons that still work in the AI era.

So number one, topic clusters remain powerful.

So what are topic clusters?

Topic clusters are when you have, let's say you're talking about SEO, for example, right?

You might have a bunch of SEO topics that are tied to it.

So what is SEO, you know, how to measure SEO, how to do technical SEO, like all these things kind of combined in the cluster, they'll still work in today's day and age. SU hasn't changed that much. We like to think that just because AEO or LLMO sounds like it's different, it's just an evolution. And a lot of the old SEO stuff is still very powerful today. So this isn't a number, but I'll add on to Eric's and then I'll give a number.

One thing to keep in mind is SEO like five, ten years ago, whatever the time frame, a lot,

it was more keyword base.

You do keyword research, you figure out what keywords you want to create an article on and

you do it.

Now, Google and AI wants to rank sites and site brands that cover topic thoroughly.

So if I was to blog about SEO, they want me to blog about SEO, SEO globally, how to

do research for topics and keywords, how to build links, how to fix on page, right, how

to optimize for multiple platforms and not just Google, how to do local search, how to gain reviews.

But do you understand how I'm going really deep into a topic?

That's what they're looking for.

So it's moved from keywords to topics.

Number two, before the AI era, I used to build products, give them away for free

because it was cheaper than paid ads, and the products would go quote unquote semi-viral,

build a lot of natural backlinks and goodwill, and help your rankings and get your brand

out there. That works even better now in an AI world because in an AI world, people still use a ton of software.

Forget what the stock prices are showing, but a lot of these software companies are still generating more revenue.

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