AI Will Not Replace Your Website, Cluely’s Hiring of 700 Clippers – Smart or Dumb?, 2% of Creatives Drive 53% of Ad Spend – Meta, When Marketing Yields a 98% Profit Margin on a Commodity

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 24 July 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode #3011, Eric Siu and Neil Patel discuss the future of websites in an AI-driven world and how clipping strategies can drive viral content. They explore the power of women in consumer spending, Google’s resurgence in advertising, and why generalists remain valuable in the age of AI. The conversation highlights that while AI shifts business, traditional strategies still matter. TIME-STAMPED SHOW NOTES (00:00) The Future of Websites in an AI-Driven World (03:04) Clipping Strategies for Viral Content (05:54) The Power of Women in Consumer Spending (08:54) Google's Resurgence in Advertising (11:53) The Importance of Generalists in the Age of AI To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	AI replacing your website.
0:03.3	You know, we talked a little about the cookie company.
0:05.7	What is it?
0:06.5	Warm house cookies.
0:08.0	Warm house cookies.
0:09.7	You know, I do think less sales will happen on a website.
0:12.9	I just don't see AI fully replacing a website.
0:15.4	And people are already telling me like I was on a call with a big global company.
0:21.5	They're publicly traded.
0:23.0	They're in the energy space.
0:25.3	And they're just like, we don't know if our website's going to be important anymore.
0:29.8	We think people will just deal with agents and agents will take care of everything and there's
0:34.5	going to be no need for our website.
0:35.8	So we're thinking about spending less and less money on our website.
0:39.3	And I was like, well, first off, people go to your website to pay their bills.
0:45.0	Energy, right?
0:45.6	I'm not talking about like petroleum.
0:46.9	I'm talking about like energy, like electricity and stuff like that.
0:50.6	There's not tons of options in their space, but they still want the brand.
0:53.7	And a lot of these energy companies also make money in other avenues than just selling electricity to homes.
0:59.8	And I was just like, I think this is a big mistake.
1:03.6	No idea to keep up the website for people lodging and paying their bills and making things easier.
	...

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