So let's talk about personalizing your LinkedIn ads at scale.

So I was sharing an image with Eric a few minutes ago.

There's a company called UserGems, I believe it is.

And they'll say like, hey, NP Digital, but they won't write NP Digital.

They'll actually slap in her logo.

And the example I sent Eric of these screenshots, they have variations for

all like, hey, AVI, SPL, hey, Frontier, hey, CGS. I don't know all these company names.

But in essence, what they're doing is they're running targeted LinkedIn ads to each and every

single company with an image just for them,

which obviously you can do really quickly because of AI. And when I was showing Eric,

because he has carrot, which is not carrot.com. What's a URL?

Carrot.a.k-a-i-r-R-O-T-A-I.

Yeah. So when you check out carrot and we're talking about this, because with LinkedIn ads, they're super expensive. But, you know, we all know personalization is important and targeting specific corporations that are your ideal fit is important, especially if you can do LinkedIn ads because of the cost. but why not just do creatives that are your ideal fit is important, especially if you're going to do LinkedIn ads because of the cost.

But why not just do creatives that are super personalized at scale?

I did not actually check out their ad library, but someone on my team is like they have thousands.

And I don't know if they actually have thousands that they're using that as an expression.

But yeah, you can, you know, personalization is nothing that's really new, but you can just

do this with ease now while before you couldn't.

And I was asking him, I'm like, have we done this for any clients?

What were the results?

And they were just like, yes, it produces for when we tested it out and we've done it for a handful of customers, they were saying that it produces anywhere from a seven to a less than 20% better ROI for the same spend, which isn't bad.

Every little extra dollar really does add up.

...