By the way, did I tell you I hired a cursor coach?

You did tell me that.

Did I?

From my end, also has a cursor.

Really? Yeah. Okay, tell me how it's working from Mike's in it. I'll give you mine. So Mike's main reason for a cursor coach is... And Mike's your co-founder. Mike's my co-founder of NP Digital. we do a lot of stuff manually

and we of course try to leverage AI and automate

and we have an internal team that does it. But sometimes Mike and I just want to do stuff on our own. Mike's been spending way more time on this than me. But like to just get a set up and get all the data feeds integrated with it, it's a real pain. And just knowing how to prompt doesn't mean that curse is going to work the way you want. And it's going to output the things the exact way you want. So he had a coach who helped him set it up. And he has a coach who helps him get over roadblocks and things that aren't working. And it's actually been working really well for him.

How much does he pay for the coach? I'll tell you mine. It can't be much because he got him from my guess is he got him from artwork. So my guess is no more than like 30 bucks an hour, I had a guess. Yeah. So mine's $50 now. He invoices me 50 per session or whatever. And it's the same thing. So the reason why we're even talking about cursor, neither Neil and I are coders, especially not me, but cursor's an ID. It's an interactive, I believe it's an interactive development environment, something like that, right? Where you can, it helps you code edit, it helps you know, correct your code mistakes, things like that. Now, the cool thing with cursor is you can integrate with different MCPs. These are model context protocols, just meaning that you could have a talk with different apps. So I can query, hey, gong, how many discovery calls that we do last week? Okay, what's the open pipeline right now? And there's a HubSpot MCP, too. There's a QuickBooks MCP where you can pull your financial data too. There's a Google Analytics MCP. There's a Google Search MCP. Google Search Console MCP. So I can pull all this data if I want. I can also, you know what I can do, Neil? I can use Appify and I can scrape the Facebook library, the LinkedIn library. I can scrape a bunch of Instagram posts and I can have it. I can even have input websites or copy for me and things like that. So basically I can work within these IDs and even like using Comet, which is Perplexi's browser or DIA, these browsers, you can work within them now. And I feel like we're going to be working within these a lot more. And this is all just to just make us faster. And I think it's good that you have Mike doing it and then I'm doing it because then they'll just show you, we'll just show you how to do it later.

That's probably easier because it's really frustrating setting it off right now.

Yeah, I know.

I believe it.

And I used to be at a point in my life where I would spend a lot more time on like technology and learning it.

Well, I find my highest leverage point in today's, you know, where my business is,

is like dealing with stuff like, hey, we're getting all these leads and this is what we're pitching.

And our discovery call to pitch ratio has gone down. Let me figure out how to rework the pitch

and create a message that resonates with the market.

So I'll do a lot of testing on like X and ad channels like meta.

And I'll run ads with different types of copy

that I would include in my pitch.

And the ones that resonate the most,

I know they're most likely to work the best on our discovery calls to get more people to want to pitch. So you know what I want to do with this in the future. I want to take, let's say, all of your ad library data and you can see the historical performance, right? Or I want to take all, let's say I have tens of thousands of gone calls we talked about this where I want to make a synthetic customer persona and I can just talk to it in cursor instead of me having to do a customer development call I can have an infinitely patient thing that's trained on all my data and say hey what's the next what's the next angle here what should we build I have this angle over here let's work on it right and then it's based on all the like why do I need to wait for customer development anymore yeah dude Maso from my team did something really good.

And even though he's not the CMO, he really does run marketing.

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