AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 4 August 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people? 🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091 In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content. We also explore: - Why polished ads no longer convert like they used to - How UGC and AI together boost conversions on Amazon - Prompting tips and custom GPT hacks that actually work - AI agents vs. automations in ad production - What creators and marketers need to know now to stay competitive Timestamps 00:00 AI UGC Ads Are Taking Over 02:37 Why Most AI Ads Still Suck 05:38 The AI “Uncanny Valley” Problem 08:54 Real Humans Still Needed in AI 11:11 Why AI Video Still Frustrates Creators 13:57 AI Agents: The Missing Link? 16:52 Controlling AI Messaging & Brand Voice 19:33 Kevin King on Smart Seller AI 22:13 AI vs Human Authenticity in Content 24:25 Shocking AI Ad: Crying Over Weight Loss? 27:15 Sellerboard: Know Your Real Profit 29:55 IKEA Model: AI Ads on a Budget 32:31 Automation vs AI: What’s the Difference? 36:24 How Companies Are Adopting AI Right Now 39:32 Real AI Content Examples You Must See 42:18 Giveaway Winner + Episode Recap This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.

Transcript

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0:00.0	Every brand says that they want to grow, but most are stuck chasing outdated ad strategies.
0:05.7	What if the answer isn't more budget, but more content?
0:08.2	And what if the content didn't need a studio or even a real person?
0:11.8	In this episode, John Garjulo reveals how AI-powered UGC ads are quietly outperforming traditional
0:18.9	creatives and why brands that embrace this shift early are already scaling faster, cheaper, and smarter.
0:26.1	And wait until you see what he built using nothing but prompts, agents, and a few clicks.
0:31.2	It's going to change how you think about advertising.
0:40.9	All right.
0:41.8	Welcome back to the Lunch with Norm podcast.
0:43.9	Today we're discussing how to scale your AI-powered UGC ads.
0:48.7	Make sure you subscribe to our YouTube channel.
0:51.1	Give us a thumbs up and share out this episode.
0:53.9	Our guest is the founder of AirPost, an AI and people-powered video ads at scale for enterprise
1:01.6	consumer brands.
1:02.9	Before that, he helped grow ready set into the largest video first creative agency for
1:08.5	D to C companies.
1:09.9	He was also the senior vice president of Marketing and Business Development at Blue Stacks,
1:14.6	where he grew the user base of the leading Android gaming platform from pre-launch to over a billion downloads.
1:22.6	So we'll get to our guest in a second, John Gargulo.
1:26.6	We'd like to thank our sponsors, Sellerboard, Sophie's Society, Titan Network, and Connect Cash.
1:33.0	Without you guys, we couldn't do this.
1:35.9	So thanks again.
	...

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