Amazon Sellers Are Making The Move Abroad | Global Expansion with Alexandra Ramirez

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 12 August 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets. You’ll learn: - Why the UK, Germany, and France are the easiest and most profitable markets to enter. - How to navigate VAT registration, compliance, and cross-border logistics. - The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers. - Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization. - Real examples of sellers who discovered their products were already being resold overseas—without their knowledge. With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one. Timestamps 00:00 Why Amazon Sellers Are Struggling in the U.S. 02:18 The 2025 Global Expansion Playbook 05:17 500 Million Untapped Customers 08:00 UK & Germany: The Gateway Markets 10:36 The Costliest Compliance Mistakes 13:12 UK Packaging Rules Demystified 15:43 Relabeling & Forecasting Pitfalls 19:32 Why 7-Figure Sellers Rely on CPAs 22:24 Escaping China Manufacturing Risks 24:54 The Wheel of Kelsey Giveaway 29:56 European Expansion Logistics 32:20 How Long It Really Takes 35:14 Cultural Localization Secrets 38:20 Pro Tools for Market Research 41:31 Realistic Launch Timelines 43:53 Should You Expand Yet? This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.

Transcript

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0:00.0	Most sellers think that they've mastered Amazon until they realize their growth has plateaued.
0:05.2	The U.S. market is crowded. Ad costs are crazy. Margins are shrinking. But what if the biggest
0:10.6	opportunity isn't in another product? It's in another country. In this episode, Alexander Ramirez
0:16.7	shares why sellers who are expanding to Europe now are scaling faster,
0:25.4	spending less, and facing almost zero competition in certain markets.
0:29.7	And wait until you hear how one seller discovered that their product was already being sold, making money in another country without their knowledge.
0:34.8	It's crazy.
0:40.1	Lunch with a new, entre, laundry, without their knowledge. It's crazy. Our guest today is the Director of Sales and Partnership at a VASC's U.S. office.
0:48.7	This is where she helps e-commerce sellers expand globally with confidence.
0:54.0	She has over six years of experience in the e-commerce sellers expand globally with confidence. She has over six years of experience
0:56.0	in the e-commerce space and Alexandra, I know her as Ali, has worked across fast-growing
1:03.0	startups and with industry leaders. She's a frequent speaker and I've seen her at so many different
1:09.0	events, but she speaks at many of these events
1:12.1	in the industry. And she's a trusted expert in international expansion, VAT compliance, and
1:18.8	cross-border strategies. So welcome, Ali Ramirez. But first, we're going to thank our sponsors.
1:25.2	We want to thank Seller Board, Sophie, the Sophie Society, Titan Network and Connect Cash.
1:32.6	All right, let's get back to it.
1:34.0	Newsletter, how's that going, Kelf?
1:36.1	It's going great.
1:37.3	You can check it out at lwn.new.
1:39.4	We post all the updates.
1:41.9	If you're ever wondering, like where the webinar links can be, anything that we discuss on the show.
	...

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