Welcome to the Luke at Pete Shore.

I am Pete Donaldson and I'm joined by Mr. Lukimo.

How the devil are you?

I'm pretty good.

I'm okay, thanks.

No real complaints.

This ends up on Monday in the kingdom.

We're well into November now.

My goodness me. We are indeed, yeah. We are well into November now. My goodness me.

We are indeed, yeah.

We are heading towards Christmas.

And have you seen that the new Coca-Cola advert, the advert that some people sort of wait for in the same way that people wait for the John Lewis advert just to feel that.

Holidays are coming. Halladies are holidays are coming it's only Coca-Cola don't worry um there's the don't worry it's the season it's just a big truck wouldn't fit down many small alleyways yeah you can

have that you wouldn't have that truck in London delivering Coca-Cola if you live in a city, you fuck out of luck. You're not getting Coca-Cola. Not a Christmasy drink, not a Christmasy drink necessarily. Maybe it's a mixer. So the only one I've seen so far is, although Coca-Cola, of course, invented the, everyone knows this, but they invented the modern iteration of Father Christmas, didn't they? Right, yeah, I believe so. The only one I've seen is a one featuring, is it a Waitrose one featuring the BFG? Oh, no, I've not seen that. Okay, right? Is that another license, Roaldol doing his business? Voice by Mark Rylance, I believe. Okay, I saw that on, I do like a bit of Rylance. He's, fuck, he's good.

I think I, I, uh, I, uh, gacacacola advert. Because, uh, Luke, um, it's AI generated again this year. Oh, come on. Which is, uh, which is a bit of a shame, if I'm honest but yeah

it's a bit crap

but that's

what would they do that Which is a bit of a shame, if I'm honest. But yeah, it's a bit crap. But that's the top of working out. I don't know. Well, they did it last year. They thought it was successful. And they're doing it again for some reason. But was it successful last year? Or did people hate it? Well, yeah, normal people here. I think they just sort of, they thought, you know, like, because Coca-Cola,

they are skint. They can't afford to make it to film their own advert, can they? They can't do it. I think they probably sort of think, you know what, this is where we're probably going to

end up, but it's going to take a bald. It's going to take a market leading company to use AI

to move the, move the industry along and allow them to make more money and spend

less money on and making an advert.

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