AI for Real Estate SEO & Online Brand Optimization | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 9 October 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before! In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They’ll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively. By the end of this episode, you’ll know how to enhance your online visibility, attract more leads, and outshine your competition on Google. Online SEO and brand optimization are essential for any real estate agent, and this episode is the place to start. Watch or listen, now! In this episode, they discuss… 0:00 – AI for online discoverability 6:10 – Optimizing online presence 12:35 – Claiming your name 20:34 – Using Google against itself 24:54 – Bots as employees

Transcript

Click on a timestamp to play from that location

0:00.0	Generative AI is changing how people search and find your business online and I've got the answers for you.
0:08.8	The way in which folks search the inner these days is changing a lot.
0:11.6	More people are using chat
0:12.6	chippity to ask very specific questions because they want to get the
0:16.3	answer they're looking for. It used to be that you would search complex questions
0:19.6	on Google and then you would click through links and links and
0:22.2	links and links to what you're looking for and that was
0:24.3	inefficient compared to the power of a large language model like
0:27.4	chat chupty like anthropic Claude like for example Google Gemini or
0:31.4	the AI overview built into Google or
0:33.1	perplexity or U-Chat. What we're seeing is a revolution in the way that we
0:36.9	search and find stuff online and I want to talk to you today about what that
0:40.6	means for your business and how can you optimize your
0:43.6	presence your personal brand your business brand online across Google
0:47.7	Bing and all the platforms so that when customers go looking for a business like
0:51.3	yours or for you you you are fully optimized to rank
0:54.5	and get found by more customers now here's what this matters if you look at
0:57.7	data more and more and more you're finding that customers like sellers and
1:01.2	buyers are going to platforms like Google to research who's the best of what you do.
1:06.0	In other words, we're seeing folks rely less upon relationships for handing out referrals and getting business.
1:11.0	Thousand Watt did a big research piece here recently that talked about how sellers
1:16.0	found and shows their listing agent and they found that 28% of sellers now found their listing
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.