AI for Agencies, Content From CEOs... What’s Actually Worth Doing?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 September 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engagement. TIME-STAMPED SHOW NOTES (00:00) Venture Capital Insights on AI Automation (03:01) Relationships in Business Success (05:44) Executive Content Creation and Strategy To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	So this was interesting.
0:03.5	We've been getting some emails and calls from people from venture capitalists in the United States, more so in the San Francisco-ish area.
0:10.9	I think one of them came from New York, but it was mainly San Francisco-based VCs.
0:16.2	And I wouldn't say they're the biggest funds.
0:18.2	I wouldn't say they're the smallest funds either.
0:22.1	Assume they can write check sizes from 50 to a few hundred million. And when I say 50 to a few
0:29.0	hundred million, they would lead around and they would bring in other people. So then that way,
0:34.6	you know, you can end up having more firing power.
0:38.3	But I don't know exactly what checks Isaiah wrote, but most of them say, hey, we want to lead around, right?
0:43.5	And when we're talking to them, and I'm more so the one talking to them, and we're not trying to do anything.
0:48.4	I'm just curious to see what they're seeing the market going or they have a different perspective than us.
0:54.0	No joke, we're seeing a common
0:55.9	trend in which people are like, yeah, we just want to take AI and automate what a lot of people
1:00.9	are doing and we're going to make your agency like double or triple more profitable. And to clarify
1:07.1	on this, they're not saying the next day, we're going to be double or triple, you know, increasing in profit.
1:12.0	That would be their goal and they're trying to figure out if they can help us do it.
1:15.4	And they're not sure yet.
1:17.6	And go ahead.
1:19.7	It's just, it's funny how, like, to assume that you aren't doing a lot of this stuff already.
1:24.9	And they think that the VC firm knows what's better to do from an AI standpoint is kind of
1:30.3	funny to me.
1:32.5	Well, they're asked us our margins and our margins are low.
	...

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