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Marketing School - Digital Marketing and Online Marketing Tips

$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 3 September 2025

⏱️ 24 minutes

🧾️ Download transcript

Summary

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping. TIME-STAMPED SHOW NOTES (00:00) Tricking the Algorithm for Virality (02:19) The Rise of Young Entrepreneurs (05:13) The Importance of Focus in Business (09:43) Evaluating Investment Opportunities (12:26) Recognizing Shiny Objects in Business (16:02) The Science of Content Virality (20:37) The Future of AI and Social Shopping To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

how you can trick the algorithm into making your content viral.

0:03.6

So I actually don't know who this person is.

0:05.8

I'm going to share my screen real quick over here. This guy's name is Alex Landings. So if you see this, Neil, I'm pulling up my screen right now. Do you see this? No, I see it. Yeah. Okay, so I think this kid's only like 15 years old. So he says, okay, interesting discovery. If 17 creators puts identical content within three

0:21.7

minutes, the algorithm thinks it's quote unquote breaking news. It puts everything to trending.

0:25.8

He tested this 32 times with a few in-house ghost creators. It always works. So manufacturing news,

0:30.9

greater than reporting news. And so when he says ghost creators, I'm like, what does this guy mean?

0:34.8

Right? Again, so his profile says, one billion views

0:38.1

generated destroying ads with ghost content at 10% to CPM. And so he has this thing called virality.

0:42.7

dot CC. I know that's like a Discord group. There's another Discord group called Clipped.exe or something

0:48.1

like that. And then you have WAP. And what's happening is hiring a lot of these kids and they're

0:53.2

giving them these long form pieces of content. They're having them chop up to the different different accounts. And some will go viral, some won't. But he's just saying that if everyone's seeing the similar account at the same time, it has a much higher shot on goal or a chance to go viral. And we've seen that. I mean, Neil, that's not what you and I do, but you and I have talked to a lot of people that do this. And I think it's worth calling it out. Like, it's,

1:14.0

it's not saying that we do it right now. I certainly don't do it right now. I don't think you do it either. But if we did it, we probably do something similar to this. Maybe I'm speaking for myself. Go ahead, deal. The way I look at it is I think these are things that you and I would have done maybe

1:28.0

15ish years ago, maybe 10.

1:31.0

And I look at it now as you and I try to look at things from a lens of what's going to create sustainable growth and revenue and what aligns with us in the long run.

1:42.6

And we think we'll keep working five, 10 years from now. And if it doesn't, we usually don't do it because we just think it's too short-sighted. Dude, you want to see something? So I think these founders, so this is a company called At Mafia. I don't know if you heard about this, but one of their leaders is he's a founder of a SaaS. I think he's only like 18 years old and they're doing $3.6 million in monthly recurring revenue. So let's just call that like a little over 40 a year in annual recurring revenue. The software's called Cal AI. So I'm going to share my screen with you over here. The thing is he combined with a handful of other quote unquote SaaSunquote, SaaS founders. And I'm saying quote-unquote because just watch this video real quick. And I don't know if you can hear it, but I'm going to play it right now. Are you ready? Yeah. My name is Zach Dattagari. I'm 18 years old. Can you hear it? Yeah. Last month, I need $3.6 million.

2:35.0

Now, I live in a mansion with all my friends, party almost every night, and...

2:41.0

Shit, I gotta go to class.

2:44.0

I don't know.

2:45.0

I've never wondered why there are so many teenage millionaires now?

2:48.0

It's because the game is easier than ever.

2:50.0

Anyone can do it. And if

2:52.0

you don't, he's just fucking lazy. The truth is, society lied to you. And money does buy happiness.

...

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