4.6 • 1.3K Ratings
🗓️ 1 September 2025
⏱️ 16 minutes
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| 0:00.0 | All right, so I'm on the go, but the difference is I brought my mic. See, I had a mic issue before, but see, Neil thought I wasn't going to get it together. I had this other mic over here. I wasn't working, but it was okay, I had a backup mic, okay? So, anyway, that's, I digress. So I wanted to bring up, so Neil and I were both speaking at HubSpot's Inbound next week, and that's a conference. It's sold out. |
| 0:23.3 | I think there's like 30,000 people or so coming. And it's in San Francisco. And, you know, HubSpot's a nice conference to talk about. And I think we can probably talk about how we're preparing for it, but also talk about how people can get the most ROI from these events. And if you are going to be at HubSpot, I'm sure, Neil, you had people hit you up. I've had people hit me up, too. |
| 0:40.1 | So come say hi to us. People can get the most ROI from these events. And if you are going to be at HubSpot, I'm sure, Neil, you have people hit you up. |
| 0:39.1 | I've had people hit me up too. |
| 0:40.1 | So come say hi to us. I think we're speaking at 245 p.m. next Thursday, 245 p.m. Pacific. And then Neil, what time is your session? I think your session is the day before on Wednesday. What time is yours at? I think it's like four o'clock or something like that. |
| 0:54.8 | 4 o'clock, yeah. |
| 0:55.4 | So Neil will be on the main stage for that one, |
| 0:57.1 | and then we'll be on the education stage, which is upstairs that can fit 2,500 people. I think Neil's stage can fit like 7,500 people. So we'll be doing a marketing school session at 2.45 p.m. on Thursday, again, September 4th. |
| 1:11.2 | And then on the 5th, I'm doing my session, same stage actually, at 11 a.m. |
| 1:16.5 | And so you can catch us for any of these. |
| 1:18.8 | Come say hi and happy to hang out. |
| 1:21.0 | And I think we can probably just jump into our preparation a little bit and also how we're making the most of this one. |
| 1:25.8 | So do you want to jump in first? And then I'll kind of talk about what we're doing? |
| 1:32.2 | So when you mean preparation like preparing to go on stage and speak or how we're trying to get the most of the event or that's a good question. So I really mean maybe let's talk about how we maximize our ROI for these because Neil comes in and out. For these, I tried to, I tried to make sure that, you know, even though Neil and are going to be in the same city, I try to make sure we get a marketing school session in. And so I found a podcast studio or rather my one of my team members found in a studio near us. And basically, we're going a recording session in usually I try to throw a dinner as well usually you know we'll try to meet with a couple of customers for example because you build the in-person touch right and I think a lot of people they go to these events and they kind of just you know they do it they're not really thoughtful in terms of how they plan. |
| 2:18.9 | They're like, I'm going to check out a couple sessions. |
| 2:21.1 | Maybe I'll hang out on a networking event for a little bit, and then I'll just go hide in my hotel room, right? I think if you're going to go to these things, it's a lot of time and a lot of money to spend on these things. You might as well try to figure out how to maximize it. And even if you're not speaking, for example, |
| 2:32.8 | I was looking at HubSpot. |
| 2:34.6 | They have these things called Brain Dates. |
| 2:35.9 | And so if you're going to go to these events, |
| 2:37.1 | Saster has these brain dates. And even if you're not speaking, for example, I was looking at HubSpot. |
| 2:34.5 | They have these things called brain dates. |
| 2:35.9 | And so if you're going to go to these events, Saster has these brain dates where you can hang out with people and talk to people you're interested in talking about. You can form little groups too. And it's really the relationships that you're trying to build from this. That's why I like during these dinners. That's why we like meet. do sometimes what we'll do these little meetups right it's all about the |
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