AI, ChatGPT, and the Next Big Shift in Mortgage Marketing: Are You Ready for It?

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 3 November 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 594

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl sits down with Chris Johnstone, CEO of Loan Officer CRM, to talk about one of the biggest changes the mortgage industry has ever faced, the rise of AI-powered search and how it's already reshaping where loan officers get their leads.

Chris shares how ChatGPT and other large language models are becoming the new "Google," why top producers are already closing fully completed loan applications through AI, and what every loan officer can do right now to position themselves as the go-to expert in their market before the wave hits.

Together, they unpack how AI is disrupting traditional marketing, what it means to "rank" inside ChatGPT, and why being an early adopter could secure your spot for years to come. You'll also learn practical steps to get your business recognized by AI so you can start seeing real leads and closings from it.

If you want to stay ahead of the curve and future-proof your mortgage business, this episode will show you exactly how to do it before everyone else catches on.

Want help getting ranked and optimized for AI-driven leads? Visit LoanOfficerCRM.ai/AIO to learn more.

Enjoying the podcast? Leave Carl an honest review at 5StarCarl.com.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Transcript

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0:00.0	So I just got back from Phoenix.
0:08.6	Yeah, how was it?
0:11.4	So I have to tell you, Phoenix is one of my theories.
0:13.5	I love the desert.
0:15.1	Really?
0:15.8	Yeah, I do.
0:16.5	I love the desert.
0:18.3	Lots of places to hide things.
0:19.8	Well, you know that, and I get, yeah, like bodies, the bodies. But, you know, I get out there, like, I didn't this time, but sometimes I'll, there was an event that was out there, so I went to a mortgage event. But I'll ship my, I'll ship my motorcycle out there sometimes. I go riding out in the desert on my bike on these little small roads, you know. And dude, I feel like the Marlboro man, you know. I got my leather jacket on his flapping in the wind. That's awesome. I get me a little clean, Eastwood cigar, you know. No, I'm just kidding. Yeah. But I do. I feel like the Marlboro man when I'm out there
0:54.7	cruising around on my iron horse, you know. So it's, but that's not what we're talking about
0:58.4	today, man. What are we talking about today? So we are talking about a blockbuster video. It
1:04.2	sounds a little bit weird, but like AI. So you know me. I'm in the trenches with AI and running a lot. And I'm to the point
1:15.0	now where I feel like I've got to wave a pretty heavy flag in the mortgage industry about
1:19.6	what's happening. Well, you know, I think it's I think so AI is one of those things. I think,
1:25.1	I think for most loan and because it's all new, right? Yeah, that's right. It's all new,
1:31.5	and we're still figuring this thing out. I think for most loan officers, they have AI, it's kind of like
1:35.0	they have a, they have a cell phone, and they're using as a hammer. Yeah, guilty. You know,
1:41.6	I've done that. Yeah, they don't, they don't know what they have. And, you know they've done that yeah they they don't they don't they don't know what they
1:45.1	have yeah and uh you know they're they're making funny pictures which is funny right it's
1:50.4	funny i i go on there and do little i show me a picture of a caveman with us doing a selfie and
1:54.9	it is it's cool right it's got funny but um but uh we don't close the loans or i haven't you know with money pitchers right and so it's
2:05.2	and you know so it's like all right I got this amazing machine how do I close more loans with
	...

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