Stop Competing on Price and Start Winning More Loans with Kevin Gillespie

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 29 October 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 593

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl sits down with Kevin Gillespie, leader of the Leadership Academy at Mortgage Marketing Animals, to reveal how loan officers can stop competing on price and start winning with value. Kevin shares five key strategies that top producers use to raise conversion rates, increase profits, and stand out in a crowded market without being the lowest rate in town.

Together, they dive into how to build irresistible "wow" offers, stack value into every loan, and instantly engage clients so they feel confident choosing you from the very first call. You'll also learn how to move from transactional selling to true consultative conversations that build trust and long-term relationships.

If you're ready to earn more while doing less, this episode will show you how to turn pricing pressure into profit power.

Want help putting these systems in place for your own business? Visit ProfitDrivenPlan.com to schedule a free strategy call.

Transcript

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0:00.0	So do you ever find yourself like primping right before you start a podcast?
0:11.2	Well, some people do watch this.
0:13.3	Some people do watch this.
0:15.4	It's on YouTube and as all the episodes, I think, are on YouTube.
0:20.4	But by far, the majority, listen to it.
0:23.1	Anyway, good seeing, my man.
0:24.8	Good to see you.
0:25.8	How are you doing?
0:26.9	Well, I am, so first of all, so I'm speaking with Kevin Gillespie here.
0:32.6	He's a leader of our Leadership Academy here at the Mortgage Marketing Animals, where we have
0:38.3	company owners, very highly successful branch managers, kind of a place where they can go
0:44.7	when, because it's a different kind of information.
0:47.7	But anyway, so I am today broadcasting out of a, those who watches on on YouTube going what is with the background.
0:56.2	A sleazy 1970s apparently hotel here in Phoenix, Arizona.
1:03.0	Actually, it's a really cool place.
1:04.4	It's called the wigwam, you know, like a, you know, like a Native American wigwam.
1:12.5	It's a really cool resort.
1:14.4	So it's a very fascinating place.
1:16.0	And so we might hold our next one here, man.
1:17.8	Oh, that'd be fun.
1:19.2	Yeah, it's a good location.
1:20.8	So anyway, so let's talk about our topic.
	...

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