Advertising Legend Lee Clow - Creative Genius, Loving, Listening
Finding Mastery with Dr. Michael Gervais
Dr. Michael Gervais
4.6 • 1.8K Ratings
🗓️ 12 October 2016
⏱️ 156 minutes
🧾️ Download transcript
Summary
Lee Clow has been making this thing called “advertising” for more than 40 years. He started at Chiat Day in Los Angeles when there were 10 people and 2 accounts and has been there ever since. In This Episode: -Growing up adopted post WWII -Identifying his passion for art early on -The meaning of “applied art” -How the advertising agency shifted to mavericks leading the way -Looking for the things he could become obsessive about -Why he was drawn to advertising -How the idea originated for the Apple Genius Bar -Finding the romance in advertising, looking for the emotional center of a brand -From form to formless – having a disruptive nature -Working closely with Steve Jobs and why “impute” mattered -Why he’s most proud of the relationships along the journey -Behind the scenes of Apple’s “Think Different” campaign -Needing resiliency to overcome the downside of the advertising business -Finding ideas in listening
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Transcript
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| 0:00.0 | All right, welcome back or welcome to the Finding Mastery Podcast, |
| 0:12.8 | I'm Michael Jervay. |
| 0:14.3 | And the idea behind these conversations |
| 0:15.9 | is to learn. |
| 0:17.4 | To learn from people who are on the path of mastery, |
| 0:19.8 | to understand their insights, |
| 0:21.9 | to work to understand their psychological framework, |
| 0:24.7 | which is how they see how the world works |
| 0:26.4 | and how they fit in it, |
| 0:28.0 | and to also understand the unique mental skills |
| 0:30.2 | that they've used to build and refine their craft. |
| 0:33.0 | Finding Mastery is brought to you by natural stacks. |
| 0:37.0 | Your brain is one of the hungriest organs in your body. |
| 0:40.0 | It's been found to consume roughly around 20% of your energy every day. |
| 0:44.4 | That means an important factor between the days you feel sluggish and the days that you feel sharp |
| 0:49.4 | is how fuel efficient your brain is. |
| 0:52.4 | And that's why I'm excited to be partnered with natural stacks. |
| 0:55.9 | They've got a product. They're dopamine brain food supplement that's designed to support |
| 1:01.2 | the body's natural production of dopamine. |
| 1:03.7 | If you've ever had days where you felt tired or stressed or unmotivated, |
| 1:07.8 | those may be signs of suboptimal or low levels of dopamine, |
| 1:12.3 | among many other potential factors of course. |
... |
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