Adam Faze: How TikTok Reinvented the TV Pilot

The Colin and Samir Show

Colin and Samir

Business

4.9 • 703 Ratings

🗓️ 30 October 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner out. In this episode, we talk about how he’s rethinking the studio model for the vertical video era, what it takes to turn a 90-second TikTok into an ongoing series, and why he believes TikTok is replacing the traditional TV pilot. We also get into how these shows make money, what Hollywood can learn from short-form creators, and how the next generation of entertainment will be developed on our phones. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey Sainsbury's. Any way you can save me a few quid on my weekly shop?
0:03.6	Well, Jane, try your nectar prices. Every week in your nectar app, you can unlock up to 10
0:08.8	personalised discounts on things you love at Sainsbury's. A, Jainsbury's, if you will.
0:14.3	Sounds like my kind of place. Get personalized discounts with your nectar prices. That's good
0:19.1	food for all of us. Jamesbris.
0:21.6	I mean Sainsbury.
0:22.6	18 plus nectar app required.
0:24.6	Unlock up to 10 your nectar prices weekly,
0:26.6	available in supermarkets online and in locals with smart shop.
0:28.6	TNCs apply.
0:29.6	TikTok has created so many stars so quickly.
0:32.6	Yeah, I think there's a dilution of fame because of that.
0:34.6	The audience already has moved on.
0:36.6	We always used to tell creators don't make TV for the internet.
0:39.3	But you're kind of going against that. What's a real credit? We have a bigger audience than most network shows. We're also like watching Italian AI brain rot. I don't even know what that is. It's just the only thing on my feed right now. Are all of your shows unscripted? All of our shows right now are on scripted.
0:52.7	First episode we posted.
0:53.7	It gets like 40 million views between TikTok and YouTube.
0:56.3	And what did it cost you?
0:57.1	Probably. All of your shows unscripted? All of our shows right now are unscripted. First episode we posted. It gets like 40 million views between TikTok and YouTube. And what it costs you?
0:57.2	Probably, I think nowhere else is it clear that Hollywood does not matter anymore than this past election.
1:03.9	And I think that's what scares me about the direction we're going in this country.
1:06.3	Today's guest is TikTok producer Adam Faze. Is that what TikTok producer? I feel like he's so much
	...

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