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You probably don't think about your inbox as part of the creator economy, But sending emails is actually a billion-dollar business.

And that business is being led right now by one platform, Substack. Talk to us about what you have to

offer readers and journalists at such a tumultuous time in the news business. So what Substack is

offering is an alternative business model where readers subscribe directly

to writers they trust and they pay them directly, which means that they are ultimately

the customer, they sort of, you know, hire and fire the writers that they trust.

And it's kind of an alternate ecosystem to add supported social media as we know it.

So here's an interesting stat.

Substack now has over 50,000 revenue generating newsletters with more than 50

newsletters making over a million dollars a year through paid subscriptions.

Substack's monetization model is pretty simple.

They take 10% of a newsletter's paid subscription revenue and the writer gets to keep 90%.

And in exchange for that revenue share of substack provides publishing tools as well as discovery and growth.

It's an ecosystem that gives economic autonomy to independent voices.

And it fosters direct relationships that are built on trust instead of just putting everyone at the mercy of algorithms

that maximize engagement and advertising revenue.

So we've been hearing so much about Substack

...