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The Colin and Samir Show

Ai Video and the Future of the Creator Economy

The Colin and Samir Show

Colin and Samir

Business

4.9703 Ratings

🗓️ 15 October 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predictions for what comes next. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

All right. So earlier this month, we hosted our first ever press publish NYC, a gathering of 400 plus

0:07.8

creators in New York City, and it was powered by Microsoft Copilot. Now, one of the coolest parts

0:13.5

about the partnership with Copilot is that Copilot was the official note taker of the event.

0:18.3

So for everyone sitting there listening to all the speakers,

0:24.2

they didn't have to take notes because co-pilot recapped and summarized everything and gave everyone there the biggest takeaways. If you weren't at Press Publish,

0:28.8

NYC, you can still get access to all of these takeaways from all of the sessions.

0:33.5

You just go to thepublishpress.com and you can read them.

0:36.8

Thanks again to Microsoft Copilot for powering Press Publish, NYC.

0:42.7

One of the biggest stories to come out of the creator economy this year has not been from YouTube or Instagram or TikTok, but it's been from OpenAI.

0:50.9

OpenAI's new app, Sora 2, is only one week old and it's already taking the

0:55.9

internet by storm. The artificial intelligence powered app allows users to put themselves or anyone

1:01.3

else in scenes, real or imagined. It's being calm the new frontier. I got SORA. Somebody sent me

1:07.4

an invite code. I downloaded SORA. And let me tell you, I've now scrolled Slop Talk.

1:11.5

And anybody who scrolls Slop Talk for fun needs to re-examine how they interact with media.

1:17.9

Now, SORA 2 is a text-to-video generation model.

1:21.6

That's not really anything new.

1:23.8

What's new about the app is this feature called Cameos.

1:26.8

When you open the app, you can FaceTime with it it and it essentially builds a model of your face and voice.

1:32.3

And you can use that in your own creations, but also you can allow other people to use that.

1:38.3

That's created an explosion of absurd video across platforms.

1:41.3

We've seen videos of Jake Paul doing his makeup. We've seen videos

1:45.6

of OpenAI CEO Sam Altman doing ballet. It's a very bizarre time when it comes to video.

...

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