Hello and welcome to Under the Skin from Loominary I'm Russell Brown this week I spoke to Adam

Alter. Adam Alter is an associate professor of marketing at New York University's Stern School of

Business with an affiliated appointment in the New York University of Psychology

Department.

I've heard of him because Joe Rogan was talking about him.

We've had him as a potential guest for a while.

He's really amazing.

His book Irresist irresistible talks about the increasing attraction of

tech and how that as as technological platforms and devices become more refined, they become, to use the title of his book,

irresistible. So I had a conversation with him about addiction, about tech addiction,

about where the responsibility for the increase in tech addiction lies,

what the potential solution could be,

what is suggested by the increase in our inability to put tech down.

It was a really, really good conversation.

You might want to have a look at some of the clips because most people here think he's a bit of a looker as well

No, just you. Oh, it's just me. I think he's a bit of a looker as well

He's got a good hair I thought. He goes like that. He had sort of like if you think of like remember

Peek Hugh Grant you know if you say around is that nothing hill around then you know or even those

Hollywood films such as Mickey Blue Eyes he's got look let's not get bogged down

in that this is about tech addiction this is about how our attention, our consciousness is being

mind and refined and owned by corporations that do not love you. As David Foster Wallace said,

my fear is, said David Foster Wallace, obviously before his death, at which point Tech was nowhere near the status in now, that we will be in spending increasing amount of times staring at screens on the other side of which are people that do not love you and want to sell you things.

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