Hello and welcome to the exit presented by Flippa, I'm your co-host Steve McGarry

here and this is a 30 minute podcast where we feature amazing entrepreneurs who have been

there and they have done it.

We talk to expert operators who have bought and sold businesses of all sizes and you'll

learn how they did it, why they did it, and get exposure into the world of exits.

So a world occupied by a very small few, but it's definitely accessible to many.

And before we dive into this interview with Ari, definitely be sure to check out my

previous interview with Kit from liquor.com.

It's an incredible interview, so definitely be sure to check that out.

But for this interview, I sit down with Ari Horowitz, the CEO of Yardline Capital.

It's a super exciting project where they're funding entrepreneurs based on data.

Now we've talked about this in the past where if you're looking at people's data and analyzing

it from there, doing your diligence before you make an investment like Yardline's doing,

you remove bias from the situation and not that there is a ton of bias or anything like

that in, let's say, Santill Road, but previously a lot of people have found that operations

that just go into your Shopify store, figure out your inventory, figure out how much you've

sold, figure out your profit margins just from the platforms.

There's a higher probability that they're going to fund successful businesses, regardless

of where you're based, your background, it's just based on the data that the business

is providing.

And to me, that is extremely empowering because it just basically allows people who can execute

to get capital.

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