Achieving The Public Exposure You Deserve With Jill Lublin

Your First Thousand Clients with Mitch Russo

Mitch Russo

Business, Management, Careers, Entrepreneurship

5.0 • 104 Ratings

🗓️ 21 April 2026

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

If your business is to prosper, you have to get your message out there and let people discover what you have to offer. But if you do not know the best strategies to get the public exposure you deserve, nobody will ever know that you exist. Mitch Russo is joined by Jill Lublin, a master publicity strategist and four-time bestselling author, who breaks down the most effective way to keep yourself relevant to the public and break through the market noise. She explains how to keep the weekly momentum of your visibility-building activities, why Google Alerts is a wonderful resource to put your name in, and why you should spend time building authority on a local scale. Mitch also discusses how to take full advantage of media exposure to get not just one-hit wonders but long-term positive impact.

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Transcript

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0:00.0	Podcasting from beautiful South Florida. Welcome to another episode of Your First Thousand Clients,
0:24.5	the show that focuses on how to create success first for yourself and then all the people in
0:30.1	your world. Your First Thousand Clients is hosted by CEO advisor and bestselling author, Mitch Russo.
0:37.3	Listen as Mitch and his inspiring guests share
0:40.1	how to turn your hidden assets into a rich recurring revenue stream. Discover revenue streams
0:45.7	you never had, increase continuity profits, and help you acquire extraordinary value for your company
0:52.3	and family.
0:57.9	And now, here's your host, Mitch Russo.
1:28.5	Welcome to your first thousand clients with Mitch Russo. And I'm here today to showcase another amazing entrepreneur. Our goal with this show is to help you scale your company to a thousand clients and beyond. Now, before I introduce my guest, I want to tell you guys a quick story, because when I started Timeslips Corporation in 1985, oh, got to go back a while there, we didn't have any money for ads.
1:35.5	We didn't have any money for trade shows, and all we had was a great product.
1:41.2	So my belief was that the only thing I could do was to get public relations people
1:46.2	to notice me. So I busted my butt and I ran all over the place and I spent six months courting
1:53.2	PR people and all those types of people. And believe it or not, that's what got us our first huge sale.
2:00.7	And that's what put us on the map.
2:02.5	The reason I'm telling you the story is because I'm about to introduce you to a woman who's been
2:06.2	doing this for over 25 years.
2:08.4	Her name is Jill Lublin, and she is the author of four books.
2:12.2	Her most popular books are Guerrilla Publicity and the Prophet of Kindness.
2:17.1	She's helped over 100,000 entrepreneurs,
2:20.9	trained, spoken on stage with guys like Jack Canfield and Tony Robbins. Now, how do I know that for
2:28.6	sure? Because I invited her along with Chet Holmes and Tony Robbins to speak on our stage at Business Mastery.
2:37.3	I've got to believe it's over 15 years ago at this point, Jill.
	...

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