Welcome to this edition of your first thousand clients.

And this show is all about helping you scale your business with strategy, content, and some great ideas.

Today's guest is Simon Severino, and Simon has had an interesting background.

Like all of us, he's an entrepreneur, and he started out scaling his company, and boy, did he do a

great job. In fact, he did such a great job that he made his life completely miserable. But his

company was growing quickly. Well, you know what? Sometimes we're all in a position just like that.

And sooner or later, you're going to realize that the entire value of who you are

is not what you do. It's basically the life that you live. And Simon's here to help us understand

that and maybe even provide some tools out of how to diagnose this problem and maybe even fix it.

Welcome Simon to the show. Thank you, Mitch, for having me. Hello, everyone.

Hey, Simon, it's great to have you. Just so that listeners know, we met, I think it was about

10 years ago in a mastermind called JBMM. And it's funny because I haven't been a member

that mastermind for many years, but there are still so many people that I met in that

mastermind that I end up connecting with on a regular basis.

You and I, I think this is our multiple connection.

I think you and I have both been on each other's shows once before, this time, too.

So let's get going here.

Now, I always like to start out with a simple question.

How did all this start for you? It started 23 years ago when I was a young strategy advisor in one of these global houses,

and I did fall in love with the go-to-market questions, because when you would say go-to-market,

CEOs would give you all their attention, all their resources, their top

40 people, as long as you need them. Because if you don't have a go-to-market strategy, they

...