This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

I'm going to talk to you today about something

I've never spoken before about,

but I thought it would be cool

because a lot of you want to learn how to speak

and I don't want to take an advantageous position of I've done this speech a million times

I do 200 speeches a year and you're like how the hell did he do that? So I'm going to talk about something I've never talked

about which is a quantum mindset and the reason I chose to speak about a quantum mindset is

one of the greatest challenges about frequencies in neighborhoods is that about a

quantum mindset is one of the greatest challenges about frequencies in neighborhoods is that a lot of times you may think that everyone understands what you're talking about

and yet hardly anyone may have actually understood anything that you talked about.

Now in a marketing strategy one in which I've utilized and I learned from Albert Einstein, someone who I study almost every day.

Believe it or not, Einstein had his own branding and marketing strategy.

And it must have worked because in my opinion next to Jesus Christ,

who's the most well-known brand in the world.

Yeah, unfortunately though, I don't think Jesus Christ has the most consistent brand in the world.

Because if I ask each of us what Jesus means to you,

it's going to really mean completely different things.

And so that's not great branding.

You want branding to be like,

hey, if I say genius, you guys say, surprise.

And the same answer is in Kenya.

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