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Business of HYPE

Aaron Levant, Agenda & ComplexCon

Business of HYPE

HYPEBEAST

Society & Culture

4.8789 Ratings

🗓️ 4 March 2018

⏱️ 66 minutes

🧾️ Download transcript

Summary

jeffstaple, entrepreneur Aaron Levant explains how he moved from graffiti to the streetwear world, and his attitude of 'oppositional defiance.'

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Transcript

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0:00.0

Do you meditate?

0:02.0

I was just...

0:03.0

But you're not a meditator.

0:05.0

I downloaded Headspace.

0:06.0

I used it once for like 10 seconds.

0:08.0

And you're like...

0:09.0

I got distracted.

0:10.0

I got shit to do.

0:11.0

Then I put in one of those folders in your phone, like little app folders, and then I pulled it back out recently, and then I'm like, I'm going to use it. I'm going to put it like I put it in a really prominent location, like somewhere next to my emails. I'll try to use it all the time and I never use it. Do you get stressed? Of course. Everyone gets stressed.

0:25.9

If they say you don't, then either you're some kind of like monk that I don't understand or you're a liar.

0:30.8

Absolutely, I get stressed. So it's all about how you handle it, I guess. I think I feel like I stress myself out all the time. That's kind of like how I

0:37.9

motivate myself. Like I put myself like my back against a wall and I feel like fight to get out of it.

0:42.9

I feel like stress is like my, it's like my, my energy, I guess. Yeah, yeah. Yeah, in a weird

0:48.7

sick way. And then do you feel like you have to like release yourself from the stress? The only way I release myself is by finishing the project, you know, like checking the box.

0:57.0

Right.

0:58.0

Okay, like, you know, there's no way like, oh, I'm going to go relax or like take a vacation.

1:02.0

Like that doesn't really mean from the stress.

1:04.0

If the project isn't finished, I could be on a beach and bore a bore and if that thing that's stressing me out isn't done yet or handled, then I'm stressed. Yeah, yeah. That's why those meditation things don't work for you.

1:13.0

I haven't tried them, so maybe it will work for me. I just honestly haven't given myself the proper

1:16.4

time to go do that. Maybe driving is my meditation, I guess. Right. In LA, you get like an hour

1:21.1

and a half of downtime silence. Exactly. Yeah. I have a pre-flight checklist. What does that mean?

1:30.1

Because I'm not so used to, like, recording podcasts.

...

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