And then I just have some notes that I want to say.

Sorry, I'm kind of new at this.

So if you can silence your phone, that'd be great.

Okay.

Let's see.

Check levels.

Clock is ticking.

So, you ready?

From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype.

A show about creative entrepreneurs, brand builders, innovators, and the realities behind

the dreams they've built. From 1997 to 2017, that's two decades, there has been one

shopkeeper whose single-door operation has transcended the entire fashion and design world.

A nod from her could make your brand a global overnight sensation. My previous guest,

Hiroshi Fujiwara, once said, before Collette, was there any reason to really visit Paris?

And while the Eiffel Tower might argue that point, the shop at 213, Roussant-on-Are, was the epicenter

of all things design. And Sarah Andleman, the co-founder of Colette, along with

her mother, was the captain of the ship. Sarah is notoriously shy and rarely does interviews. For the

first 10 or so years of Colette's operation, you could never find a photograph of Sarah. Some thought

that when you got an email from Sarah at Collette.fr, you were actually getting an email from

any number of dozens of representatives acting on behalf of Collette.f.R. You were actually getting an email from any number of dozens of

representatives acting on behalf of Collette. After all, how could one single brain encompass the

curation of couture fashion, streetwear, sneakers, books, technology, fragrances, home decor,

...