Speak freely.

Yeah, yeah.

Honestly.

Do you mean don't sugar coat until you have all the last?

If there's a thing that you want to just get off your chest, but you want to say off the record,

feel free to say, don't say anything off the record.

Nothing's off the record, all right?

So, you ready?

From Hype Beast Radio, I'm Jeff Staples and this is The Business of Hype,

a show about creative entrepreneurs, brand builders, innovators,

and the realities behind the dreams they've built.

This season on Business of Hype will take you through an incredible range of experiences

and stories that open up a portal to the struggles and challenging journeys

of some of the most influential and creative minds that are driving the culture. Tune in weekly to hear about 20 years of building the iconic

retail experience at Collette, the collaboration process of brand genius Hiroshi Fujiwara,

the relentless entrepreneurial spirit of Aaron Levant, creator of Complexcon and Agenda,

the story behind Jewelry King,

Ben Baller, and so many more illuminating tales of perseverance, dedication, and a relentless

pursuit of success in the face of rejection, failure, and debt.

Here's a quick mashup of some of our favorite moments from season one.

Sarah Andleman, Colette.

Do you remember the first customer of Colette?

...