Welcome to the A16Z podcast.

I'm here with Benedict Evans, who's just fought traffic to get back down here to the home office from WWDC.

Well, what would recode, as it now known as?

And we are also joined by Dave Jagoda, who's on our technical talent team, and we will be

leaning on his technical talent for part of this discussion.

So, Benedict, let's start with you.

You were just up there in Moscone Center in the scrum, and you've gone to plenty of these

events, and you have a way of sort of mapping them out.

Explain that to us and then let's just jump into it.

So I tend to think about these kinds of events as splitting into three categories.

So first of all, there's the stuff that is a nice incremental improvement if you're used to the platform.

Like something cool happens in the platform like something cool happens in

the calendar something cool happens in the way the browser works or something and that's all that's great

that just kind of happens as the kind of the general evolution of the product right and there's a bunch of

stuff in the ios and there'll be a bunch of stuff at google io in a couple of weeks i think then there's

two more categories. One is stuff

that's kind of consumer-facing features that you can go out and build marketing campaigns around

sort of ten-pole features. And the other are fundamental strategic moves by the platform

end. And sometimes those are the same thing. And sometimes they're not. Sometimes they're kind of

distinct. And so looking at what Apple announced, I think there's sometimes those are the same thing and sometimes they're not sometimes they're kind of distinct and so

looking at what apple announced i think there's a bunch of things that sort of fit into some or both of

those categories so they and some of them are sort of in the first one so they did a major revamp of

...