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The a16z Show

a16z Podcast: The Promise (and Nightmare) of Cross-Platform Software

The a16z Show

a16z

Culture, Innovation, Entrepreneurship, Software Eating The World, Disruption, Business, Technology, Science

4.21.2K Ratings

🗓️ 6 June 2014

⏱️ 17 minutes

🧾️ Download transcript

Summary

The announcement by Apple of its new programming language Swift is prompting developers to consider yet again how to tailor their efforts in the battle between iOS and Android. Benedict Evans and Steven Sinofsky discuss the questionable history of cr...

Transcript

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0:00.0

Hello and welcome to the A16Z podcast.

0:05.0

This is Benedict Evans.

0:06.0

I'm here today with Steve Sinovsky.

0:07.0

We're going to spend a little bit more time thinking about what Apple announced yesterday at

0:13.0

WWDC in the context of some of the challenges that our portfolio companies face around development

0:18.0

and particularly cross-platform development.

0:20.0

So Steve, I was at WWDC yesterday.

0:23.6

I kind of experienced the moment where Apple started talking about a new programming language,

0:27.1

and half the room went completely quiet, and the other half went, wow, that's really cool.

0:30.5

And I was in the half that was going completely quiet, I have no idea what these people are

0:33.9

talking about. But coming away from it, one of the things that you and I were talking about is that Apple's

0:42.2

doing quite a lot of stuff in one way, and Google is doing quite a lot of stuff in another

0:46.3

that doesn't really have an analogue on the other platform.

0:49.3

So if you were to look at Windows and Mac, you have a file picker, you have Windows, you have scroll,

0:55.5

you have a bunch of tools that basically have direct analogs on the other platform, whereas

1:00.7

as Apple does more, on the one hand, more and more stuff that's about the hardware and Google does

1:04.7

more and more stuff that's about the cloud, and Apple starts doing its own SDKs that address

1:10.0

the harder in particular ways and does iBeacon and so on.

1:12.6

It feels like you might be building an app that takes advantage of stuff that does, that Apple gives you,

1:18.9

that actually doesn't exist on Android, or vice versa.

1:21.5

So you can't really do an app that does the same thing on both.

1:23.9

What do you think about that?

...

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