A Unicorn Builds a Brand, Not Just a Book of Business with Joanne Tan
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 10 July 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
Joanne is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, & executive coaches.
Top 3 Value Bombs:
1. Make sure that the company is built in a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.
2. Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs.
3. To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don't have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micro-manager.
Craft your brand. Tell your story - 10PlusBrand Website
Sponsors:
Helium10: Become a seller on Amazon, the world's largest online retail site, with minimal startup costs! Get 50% off your first month of a Helium10 Platinum account at Helium10.com/fire!
Trainual: Visit Trainual.com/fire for your free 10-part business assessment to help you audit and plan your company documentation today!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Who's ready to rock today Fire Nation? |
| 0:04.6 | JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast |
| 0:10.0 | Network with great shows like The Martech Podcast. |
| 0:13.2 | Today we'll be focusing on how a Unicorn builds a brand, not just a book of business, |
| 0:18.1 | and to drop these value bombs I have brought Joanne Tan into EO Fire Studios. |
| 0:23.0 | Joanne is a global brand builder, brand strategist and visual branding expert. |
| 0:28.1 | She leads a multimedia digital brand marketing agency, 10 plus brand ink. |
| 0:33.6 | She meant to start up CEOs and executive coaches. |
| 0:36.6 | And today, we'll talk about how the founders DNA sets the brand vision, how to get your |
| 0:40.5 | team to buy in. |
| 0:41.9 | We'll talk about the difference between a star gays or a firefighter and how do you build |
| 0:46.3 | a power brand? |
| 0:47.3 | And of course, so much more when we get back from thinking our sponsors. |
| 0:51.7 | Fire Nation, have you ever considered starting your own business? |
| 0:55.4 | Helium 10 can help with Helium 10. |
| 0:58.1 | You can become a seller on Amazon, the world's largest online retail site with minimal |
| 1:02.7 | startup costs. |
| 1:03.9 | Learn more about Helium 10 plus get 50% off your first month of a Helium 10 Platinum |
| 1:09.1 | account when you visit Helium 10 dot com slash fire. |
| 1:13.5 | Ready to finally have repeatable, predictable and scalable operations for your business, |
| 1:18.4 | train you all can help visit train you all dot com slash fire to take a guided 10 part |
| 1:23.6 | business assessment to help you audit and plan your company documentation. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from John Lee Dumas, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of John Lee Dumas and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.