A Supercharged Lead Nurturing Strategy | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 7 November 2022

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why is it so important to have a lead nurturing strategy? Because 73% of leads across all industries are not ready to act when you get them. It takes patience, persistence, and a strong gameplan to get them positioned to make a move with you as their agent. That’s why on This Week in Marketing, Jason Pantana is going to give you his five-pronged lead nurturing strategy to supercharge your lead conversion and get the most from your existing contacts. If you have names in your CRM, phone contacts, or on social media (which you DO), this is an episode you need to watch or listen to.

Transcript

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0:00.0	Today's video is all about a multi-channel supercharged
0:03.7	nurturing plan for all your leads and contacts.
0:06.1	Because we're seeing sales cycles normalize and what that means is
0:09.8	you've got to have a game plan to take those leads from
0:13.0	friend zone to end zone professionally speaking.
0:15.6	And today's videos all about that.
0:21.2	73% of leads all leads, not just real estate leads,
0:24.2	all leads, all industries.
0:25.8	73% aren't ready when they're generated.
0:28.7	Shocker, as if we didn't already know that,
0:30.3	that you generate a lead.
0:31.4	What's a lead?
0:32.2	A lead is just somebody who takes some kind of an offer in and so
0:34.9	doing they signify their intent to buy or sell real estate.
0:38.0	It could be a lot of intent.
0:39.2	It could be a little bit of intent.
0:40.7	That varies.
0:41.6	But I think we all know intuitively that when I generate a lead,
0:44.3	it doesn't mean they're ready to buy a house or sell a house today
0:46.9	or tomorrow or the next day.
0:48.6	However, at the same time, when you look over the last few years,
0:51.3	real estate's gotten kind of wacky in terms of projected customer
	...

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