Welcome to Entrepreneurs, the Playbook. Have I ever treat for you? Our friend today, Lee Brett,

although he has two first names. He's the CEO of Ambigram. He is also a podcaster. It's called

football. We're blessed to have them on our show. Go fund yourself. We're going to talk all types of sports and fun today. Welcome Lee Brett to the Playbook. Hey, everyone. Hey, David. How are you, buddy? I'm doing great. Great to see you. Now, a lot of people probably have seen an Ambram, but they don't know what it is. If I told them, it'd be a great

trivia question, I'm sure. So let's start with defining what exactly an ambigram is.

An ambigram is a word that can like spell something one way and then it has multiple ways.

If you turn it around, it can spell another word

or it can do a mirrored reflection.

So I have one design that says Kobe,

and in the mirror it reflects back icon.

I even have a hat here that says Kobe,

but this one if you turn it round, it actually will change to icon.

It's so cool.

And so you're building a fashion brand on transformation identity and art.

And it really enforces how we can change the way we look at things so the things we look at change.

And this is such an essential quality today of how and what we do to give meaning to everything we see.

What was for you the impetus or the inspiration in building this fashion brand based on transformation

identity and art?

It's funny how the, do you understand how it came about how I actually started Ambigram?

Let's tell everybody.

That's a great story.

It's, it's an interesting story.

I actually have the picture on my other, my other screen here of, it's called the picture that changed everything. Basically, it was Patrick Chan was wearing

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