If attention is the engine, then the ability to monetize or the monetization of that engine is the

transmission. But brand, community, neighborhood is the fuel that makes both the transmission

and the engine go farther for less.

Most teams try to be everywhere because they can, and it's a waste of time.

Instead of focusing in a harmonious way with intention, where their content already works, and where their

brand and community and neighborhood already is being remembered, reminded, and recollected

with repeat viewers, repeat saves, repeat shares, repeat branded searches.

They rank platforms by attention density.

There's a dark social media where people actually watch and act.

There's a brand signal within that dark social media that

requires recognition and trust and word of mouth, a neighborhood of people helping each other,

knowing people that help each other, buying from each other, selling for each other for life.

And although they can utilize every platform through a proper modification training strategy,

we need to make sure we're paying attention to the top one or two.

We need to make sure that're paying attention to the top one or two. We need to make sure that we're concentrating on the concentration.

Because that attention and intention is the engine that will allow the transmission to monetize it and the brand to fuel it.

For each and every winner, we align a native way to earn, to package it with a consistency,

somewhat annoying in a consistent, persistent pursuit of our own potential, the consistency of

repetitiveness with a clear articulation of the value,

what's known as a clear promise with that consistent frequency or voice, utilizing recognizable

visuals, sounds, and proof, supported by logic, emotionally elevating us with a feeling of gratitude

and forgiveness and accountability, utilizing testimonials, case studies to facilitate the logic,

...