All right. Now just we lay this track because this is about content again. And as much as we love

filling the studio, there's millions of people that listen, watch the playbook of whether it be

serious XM, Apple TV, Reach TV at the airport. So when you start building your brand and building

your content, you want to make sure that a lot of times you're not talking to the live audience.

Even when I'm on the Aspire business tour, and there's 4,000 people on those with Goggins, me, Damon, and whoever else, Tim's story, I'm really trying to lay down content.

I'm trying to think about these little one-liners, like good voices, good choices,

and, you know, be more interested than interesting. It's really important to understand that

because a lot of times can get caught up in the moment when you're with your heroes of hot dogs,

you know, and you're a hot dog king. This is an exciting moment for me. Everybody has these social silos now, so we have

these superheroes that nobody's ever heard of. And Richard Pink here is culturally an establishment

of Los Angeles. He's also in Ohio at Cedar Point, I found, which is super cool. But we're super honored to have Richard Pink

here with us as the founder of Pink Hawk Dogs, this institution, an extraordinary

entrepreneur. Because it's one thing to build a business that makes money, it's another thing

to become an institution. And that's really what Richard has done and what I

want him to talk about because he's built a community and a brand more than just delicious food

that he's served for how many years now? 85. Older than me. Older than you. And my first question

was going to be, and I found out by reading his name early on,

having him on,

was why Pink's Hot Dog,

but that became obvious.

I was glad it wasn't why it's like Pink's Donuts in Vegas.

Have you seen the billboards hold different culture?

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