A Response: Neil's Response to Critics On His New SEO Strategy | Ep. #714

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 15 July 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Response: Neil's Response to Critics On His New SEO Strategy [00:55] Neil had a concept where most of the marketing tools out there have tons of features that no one uses. [01:25] He figured he could build more usable versions and give them away for free. [01:40] Eric subscribed to a marketing podcast and the Marketing Director for AHREFS was on the show. [01:52] He and the two hosts ended up critiquing Neil’s strategy. [02:29] Most people don’t do anything with the “history”. [02:58] Neil believes his strategy is obvious. [03:25] Neil is unaware of the public response to his actions. [03:50] People think Neil is underestimating server costs and other expenses. [04:02] Critics also believe he is building up towards a paid tool. [04:20] Neil has no such plans. [04:54] The first version of Neil’s free tools will not have any link data. [05:55] Neil wants to add BuzzSumo-like reporting. [06:25] There are already basic capabilities in his free tools. [06:47] If no login is required for the tools, will someone create scrapers and destroy Neil’s server costs? [07:10] Neil thinks it is possible, but that it wouldn’t hurt him. [07:31] That is all for today! [07:59] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about, well, Neil's going to give a response to some of the critics
1:02.0	that he's had around his SEO strategy.
1:04.0	So before I even go into that, Neil, maybe we should talk about the SEO strategy first
1:08.0	and then I can talk about the story and then you can respond to it.
1:10.0	Okay, so first off, I don't know what you're talking about. So SU strategy is how you're going to build software and you're going to build mine here. I'm just making sure because I'm like running quite a few strategies at the same time and I don't know which one.
1:23.7	So speaking of the tool, I had this concept in which there's a lot of marketing tools out there,
1:30.1	MAWS, SEM Rush, H-ReftsF's, there's KW Finder, there's Buzz Sumo, and I'm like, most of these tools have tons of features
1:38.9	that no one uses.
1:40.3	I don't even think people use more than 80% or 20% of their features.
	...

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