How to Run and Manage Your Marketing Experiments | Ep. #713

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 July 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments [00:35] Neil likes to use Trello to manage his marketing experiments. [00:45] Everyone puts their ideas on the board and then they pick the best ones. [01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments. [01:22] Eric uses Asana Premium to organize his experiments. [01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer. [02:25] Make sure you’re spending time and energy on things you can get done quickly. [02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team. [03:31] Only 1 in 12 experiments actually succeeds. [03:48] Neil thinks that stat means that whoever is running your experiments sucks. [04:05] Don’t forget to do qualitative studies. [05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle. [05:45] Northstar uses the ICE Framework. [06:07] Eric recommends that you read Managing Oneself by Peter Drucker, a management guru. [06:45] You should have a feedback analysis tool to see who on your team is killing it. [07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails. [07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions. [07:44] That’s it for today! [07:47] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Er
0:52.5	I'm Eritzu, and I'm Neil Patel,
0:57.0	and today we're going to talk about how to run and manage your marketing experiments.
1:02.0	Neil, where do you start with your market experiments?
1:05.0	I like using Trello. Trello is a simple free product where everyone within the company
1:11.4	they just go and put their ideas ideas then as a team we just start
1:14.3	selecting which ones we want to implement you get them up within a day if you can't get them up within a day or two that
1:19.8	means your experiments are too big you should try to pick smaller ones and then you can start
1:23.8	seeing the result the reason you also want to do smaller experiments is you don't know if things are
1:29.3	going to work or not the last thing you want to do is spend six months doing something that you don't
	...

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