A Rant: Hacking Attention For Acquisition

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 14 December 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This clip elaborates on my idea of subtle attention hacking with the goal of acquisition. I dive into a few recent examples, like why my Natty Light sweater choice while courtside at the Knicks game was a good idea and how it got me social attention and influence without having to do any action, as well as the reasoning behind putting my agency cards up for a few minutes before each talk I do. Some good insights here !!

Transcript

Click on a timestamp to play from that location

0:00.0	This is the Gary V. Audio Experience.
0:04.0	Cause we're gonna be legends
0:07.0	From the game that we're watching
0:09.0	I want to get right into the rant
0:11.0	Maybe it's because I like Iris more than Bab
0:13.0	And I gave him nothing yesterday
0:15.0	By the way, this brewing like
0:17.0	Controversy of the different filmers and producers
0:19.0	And this battle is very exciting for me
0:22.0	Yesterday I went to a next game
0:24.0	I wore an ugly sweater, natty light sweater
0:28.0	Because I knew I had court side seats
0:30.0	And I knew that the sweater would stand out
0:32.0	Just moments ago I was on sports center
0:34.0	They were showing a ridiculous highlight
0:36.0	That serendipitously happened near me
0:38.0	And then I, you know, celebrated
0:40.0	And they made a reference to me
0:42.0	Which then got a lot of people who follow me
0:44.0	To mention me on social, I engaged with them
0:47.0	This with my friends is what's called
0:49.0	Classic Attention Arbitrage
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.