This is the Gary V. Audio Experience.

Cause we're gonna be legends!

Hey guys, so thanks for having me class.

A couple things that are running through my mind that I want to start with.

First of all, I think when you start talking about digital and social,

it's super important to understand that it's really about attention, right?

It's not necessarily digital or social.

I'm not overly romantic or passionate about Facebook or Instagram or Skype or YouTube.

To me, it's just where do I think the attention is and where do I think that it's overpriced

and where do I think that it's underpriced.

And my fascination with digital and social is a lot of it is underpriced.

But to be very frank, a lot of it is overpriced.

What is a marketer and other people have to deal with in big companies is they have to measure things

and put them into data and reports.

And what I have the luxury of is to trade on intuition and other cultural variables

that give me my decisions.

Plus, I'm running a marathon while a lot of people are running a sprint.

What I mean by that class is I don't have to pander to the short-term profit margins

that big companies and small companies have to, because I'm not incentivized by dollars in the short term.

I'm looking for the long term.

And so what does that all mean?

It means that I've been very passionate about being historically correct,

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