This is the Gary V. Audio Experience.

Cause we're gonna be legends!

Gonna get there a chance!

Gary, what does the word influence mean for you?

At InfluenceMTL, the first conference ever to redefine what it means to be an influencer.

We're saying basically that entrepreneurs bring value to themselves and their corporation,

and that's fine, but influencers bring value to their community and their ecosystem.

You are number one influencer in our mind.

And Montjos has been waiting for you for a long time, my friend.

So, define for us what does the word influence mean to you?

I think it's somebody who disproportionately brings value to other people,

which then allows them to have those people's attention.

And I think the best purebred influencers know what to do with that attention.

My biggest concern is that there's a lot of influencers who are doing a lot of selfish behavior with their attention.

It's all about themselves, and I think that that will ultimately play itself out and give them a short run.

But for me, the ultimate influencer is a guy or a gal that understands that to get people to care about you forever,

you've got to disproportionately bring them more value than you're asking for and return.

Very nice.

Gary, you love basketball.

I do that.

I played basketball.

I played professional basketball in France with that kid there, Samuel Delaumbeer,

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