A Post-Keynote Intimate Q&A
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 28 February 2017
⏱️ 23 minutes
🧾️ Download transcript
Summary
After the 'What's Next!?' Conference in Brussels a few weeks ago, I sat down with a small group to answer a bunch of questions following my talk. In this one we cover the current state of marketing, the difference between being a businessman versus a marketer, how I don't plan on selling VaynerMedia, winning over your boss's budget (or not), and as always, day-trading the market's attention in this ever-changing digital age. Love these post-keynote interviews because my energy levels are still charged up from my time on stage. Would love to know what you think !!
Transcript
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| 0:00.0 | Hey guys, it's Gary Vay, NerdChuck, and this is the GaryVee Audio Experience. |
| 0:06.0 | Guys, I made this for the true hustlers out there. |
| 0:16.6 | You know, so many of us are so goddamn busy, so when you're running on the treadmill, |
| 0:20.7 | when you're taking that business flight, or walking the fucking dog, this is for you. |
| 0:24.3 | There's a dirty little secret that isn't talked about enough, which is that marketing |
| 0:27.5 | takes the credit and is to blame for business results often when it has nothing to do with |
| 0:33.1 | the business. |
| 0:34.3 | So if you're in business and your product has a bad year and you move the money to Facebook |
| 0:40.7 | from television, you're fired. |
| 0:43.1 | Or you lost your career path or you're undermined quietly. |
| 0:48.1 | And so they're scared. |
| 0:49.5 | So the answer is he, unless you've got the balls to pull it off, needs to go to the CEO |
| 0:55.1 | or the board and get it pushed down from the top. |
| 0:58.6 | You need protection to innovate. |
| 1:01.5 | That's it. |
| 1:02.5 | No different than the answer I gave the kid that's sitting in your seat like, I wish I could |
| 1:05.9 | give you a better answer, but that's it. |
| 1:08.9 | Either the most senior person gives you the air cover to get it done, or you wait and |
| 1:15.2 | in between, you find the little scraps of opportunities that you guys have found, just |
| 1:20.4 | like me. |
| 1:21.4 | Now as we go into the more continuous way of communication, no campaigning and try to |
| 1:27.9 | get in and do that business and then try to go to the campaigning part. |
... |
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