We are putting Lawrence Castillo, the President and Operating Partner of Brody-Pennell Heating and Air Conditioning, in the passenger seat in today's show as he shares his insights and experiences on the HVAC industry. He emphasizes the importance of planning, budgeting, and recruiting contractors to achieve success. He also talks about the different models of selling and service, the changes happening in the industry, and how to create urgency. He also stresses the importance of customer service and transparent systems and processes to support it. He provides insights on recruiting new talent through trade schools, apprenticeships, and internal training programs. Additionally, he emphasizes the importance of having someone continuously reaching out to potential candidates for recruitment, as it is crucial to have a dedicated person to recruit to build a successful team.     Here's a breakdown of what to expect in this episode: Expert Insights on Building a Successful HVAC Business Mastering the HVAC Industry: Strategies for Planning, Budgeting, and Recruiting The importance of placing the right personality in the right position within the company The importance of having structure, discipline, and accountability in place to ensure good customer service and successful business operations. Recruiting process is important for small and big companies And so much more!   About Laurence Castillo:   Lawrence Castillo is the President and Operating Partner of Brody Pennell Heating and Air Conditioning, a 77-year-old company based in Los Angeles. He has a significant experience in the air conditioning industry, having worked as the GM of the largest heating and plumbing company in Canada and held leadership positions in other companies such as Leland Smith Service Champions. He is widely respected as one of the residential HVAC/plumbing industry’s top operators, and has generated record revenue growth for some of the West Coast’s most respected and well-known companies over the past 20 years. Under his leadership, Brody Pennell was voted the BEST Heating & Air Conditioning Company in Los Angeles by the readers of the Los Angeles Times for 2021 and 2022.   Check Laurence Castillo on... Facebook: https://www.facebook.com/BrodyPennell LinkedIn: https://www.linkedin.com/in/lacastillo/ Email: lawrence@brodypennell.com   Connect with Waste No Day! Website: https://www.wastenoday.com Facebook: https://www.facebook.com/profile.php?id=100064230695791 Podcast: https://podcasts.apple.com/us/podcast/waste-no-day-a-plumbing-hvac-and/id1543265737 Tiktok: https://www.youtube.com/channel/UCmdBUSQcb_UtbqcYYaI6tcg Spotify: https://open.spotify.com/episode/4rlvUXGWcRVpsTiVl6BR2m?si=oqkEIIf5Qdyh4CcAuSXATQ