Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready, and I'm an online business coach.

I'm an ads expert.

And most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact,

with less hustle.

All right.

Let's get into it.

So coming into this episode, the Part 2 conversation of a conversation I had with Jude Charles.

So Jude, last week, if you've not

yet heard part one of my conversation with Jude, that we talked all about standing out from the

crowd through storytelling. Now, if you've not yet heard that episode, definitely listen to that

episode prior to listening to today's episode because number one, it's an

amazing episode about storytelling. Jude is a filmmaker. He's an expert storyteller. And we talk

about how to use storytelling in your business to be able to grow your business and stand

out from the crowd. And today's episode is part two. I'll be honest with you. I came into this

interview here with with Jude a little nervous because he, this, the whole purpose of this particular episode, part two here, is to kind of nicely tear apart a couple of opportunities that I had to tell a better story when in fact I ended up

telling explaining how I created a honey cinnamon latte in front of an episode that I did

with Zach Spuckler here in the podcast in episode number 594 and it had completely zero

relevance here for the episode.

And so Jude basically breaks that down how I could have improved that story.

And we also get in to really, I basically, he basically interviews me.

...