A MASSIVE MARKETING OPPORTUNITY! | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 14 August 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results. This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now. You’ll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules. Watch or listen now!

Transcript

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0:00.0	The National Association of Realtor Settlement is going live in the U.S. right now.
0:04.0	It may already be live in your marketplace and today's episode is dedicated to the marketing mix
0:08.8	that's going to move you, your buyers, your sellers, your entire marketplace, the community forward in the midst of new changes.
0:15.2	So welcome to this week and market.
0:20.6	Every now again when you host a podcast like this week in marketing you get a really special
0:24.4	opportunity to interview a one-of-a-kind guest and what's more you get to interview them in their own office.
0:31.2	That's right today for this episode. I have a super special guest the head coach himself Mr. Tom Ferry. Thank you for coming on your own show
0:38.2	Thank you for coming to my office. So actually thank you for coming with me what you don't know and you will see this is I hired another coach to work with me on
0:47.8	branding not my business branding but on my personal branding and because I have so much respect for this guy
0:53.5	I'm like Jason will you please come listen watch observe contribute help so
0:57.8	thank you for being here in Orange County.
0:59.4	Thank you for the invitation I'm super stoked for the next couple of days and I'm excited for this
1:04.0	conversation because right now everybody is talking about what's happening with the
1:07.8	settlement going into effect different markets have come live what settlement what
1:11.6	he talked I think you know.
1:13.0	Oh, that one.
1:14.0	Yes.
1:15.0	The one that's got some major changes and with those changes, massive opportunities.
1:19.0	Yeah.
1:20.0	The conversation I want to have is with all the coaching sessions you're having with all the
1:23.6	feedback from our coaches and all the sessions they're having with their clients
1:26.8	we're getting real-time feedback from markets that are already going live and
	...

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