This is an ABC podcast.

Hi, Lynne Malcolm here.

And just before we get into this week's show, I wanted to let you know about a program that might open up a few new doorways in your mind.

It's from RN and it's called Soul Search.

It's a weekly look at spirituality and religion and it's

packed with ideas that will interest, surprise and enlighten you. Whether you're a believer or not,

you can find Soul Search wherever you normally get your podcasts. The smell of newly cut grass, the waft of freshly ground coffee, or the scent of a loved

one's perfume.

What memories or emotions do they evoke for you?

Just how powerful is your sense of smell?

Hi, it's all in the mind on our end.

I'm Lynne Malcolm,

and today with a kind of love letter to our sense of smell.

Dawn Goldworm designs signature scents as branding for companies

like the Global Fashion House, Valentino.

Because Valentino is a brand that is based on really the history of Rome,

in their words they would say it's sacred, it's biblical, it's traditional,

but it's filled with emotion and beauty and love and texture.

You know, Valentino is the color of blood.

And it's based on these generations of Italian and Roman,

food and religion and architecture and poetry.

And this is all inside of the brand of Valent Valentino and so the scent is built this way.

...