A Global Movement to Save Sports and Fitness w/ Hunter Mcintyre, Anders Varner, Doug Larson, and Travis Mash - Barbell Shrugged #508
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 30 September 2020
⏱️ 87 minutes
🧾️ Download transcript
Summary
OCR Stars was born from the fallout of sport during the 2020 season. Competitions worldwide have been put on hold due to the Covid circumstances; this has left millions of participants and tens of thousands of athletes with empty race schedules.
As a professional athlete, I have built the last nine years of my life around the schedule of my events. This was taken away late February and continues to show that there is no certainty it will come back any time soon. This has created an opportunity that can change the industry and save the 2020 season that is all but lost. With the resources that I have amassed over my career, my team and I are launching a virtual event with four workouts over four weeks to find the fittest OCR athletes in the world. Athletes globally will be tested by all the characteristics that define an OCR champion. By the end of the four weeks, we will crown workout winners and eventually an overall winner.
The true purpose behind this event is to push funding back toward the athletes while also supporting the age group participants with sponsorship packages and event passes to top events for the 2021 season. Our goal is 10k-20k participants at $30 a person. This will allow us to put up to $250k cash back into the community and athletes. This event will be the first of its kind, and with the right team this will be one of the biggest global internet events in the history of endurance sports.
-Hunter McIntyre CEO|FOUNDER
In this Episode of Barbell Shrugged:
- Reflections on Crossfit Games Appearance
- What is the future of OCR and Sports in general
- Getting gyms to participate in OCR Stars
- Why athletes are struggling in the current state of sports
- Being a part of OCR Stars, equipment, rules, and participation
Coach Travis Mash on Instagram
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Transcript
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| 0:00.0 | Shrugged family we have an incredible announcement to make next week. We're headed to Bentonville Arkansas |
| 0:05.5 | And for many people you're probably wondering what the hell is Barbara. I'll start going to Bentonville Arkansas for |
| 0:11.5 | Guess what Barbara. I'll start coming to Walmart and on October 26th the last week of October |
| 0:20.0 | We will be launching three training programs in the performance nutrition section of Walmart |
| 0:26.3 | now |
| 0:27.5 | The reason this is so incredibly important is many of you that are listening to this show right now |
| 0:32.9 | Probably go to a crossfit gym. You may have a personal trainer |
| 0:35.8 | You've been interested in strengthening the addition for a very long time and we love serving you as the demographic |
| 0:41.6 | You're motivated. You're intelligent. You love learning about the higher level thinking of strengthening |
| 0:48.3 | But it also is super important for us not to do |
| 0:52.4 | just |
| 0:53.7 | Work on getting people enormously strong in PR in your deadlift |
| 0:57.5 | But taking this platform and seeing how much good we can do in the world and the partnership with Walmart is |
| 1:03.8 | Going to make massive leaps and strides for educating people that are in underserved |
| 1:10.9 | demographics and |
| 1:12.5 | socio-economic |
| 1:14.3 | situations that do not allow them to be a part of high-quality coaching for us to get high quality nutrition information |
| 1:22.5 | Quality training programs into the hands of people that don't have access to this in their day-to-day |
| 1:28.3 | Feelings not everybody can afford to go to a crossfit gym not everybody can afford a |
| 1:34.4 | $47 training program off of our website and |
| 1:38.6 | As we've been able to work over the last eight months and |
| 1:42.3 | Instructuring what our offering is going to be how we're going to sell these products |
... |
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